Dräger is an international leader in the fields of medical and safety technology. Dräger has been protecting, supporting and saving lives since 1889.
The problem I was tasked with was assist Drager North America with a redesign for their existing website. The focus was how to let site visitors optimize the online process to more easily view, share, and purchase medical and other products across many categories. My solution was measured in formal usability tests and was considered a success.
In the UX world, one of the many hypothesis was stated as follows: I believe adding a one-click approval for online-orders by way of a share action, will be a useful feature for busy medical supply managers, saving them time. This will increase efficiency by 50%.”
If [action] then [outcome] because [customer need/problem]
The solution was a proposed UI design based on industry best-practices and research on a newly emerging business model based on online medical-sales. The final product was in the form of an interactive prototype built within Marvell, a prototyping application.
We usually start with in-depth research to understand your business needs, then move to wireframes, sitemaps, prototypes, and development. This careful approach may seem overkill, but it goes a long way to assisting you in creating your content.
We fit our timeline to best fit our client needs and resources.
It is vital that someone is an advocate for your customers. We are happy to take on this role, strengthening your message.
Initial market research is a vital part of any project. It insures high user adoption and satisfaction.
We work closely with every one of our clients to insure all goals and other success criteria are met.
The site had to offer visitors a straightforward and streamlined way to find, share, and compare products, within a regimented hospital and related industry environment. The site also had to match brand and style guidelines while providing an effective way to manage it all on the backend.
Brand Style Guidelines
Easy Site Management
Great care was taken to research and understand this emerging industry of online sales of medical and safety devices.
The site had to meet rigorous. brand guidelines to match all aspects of the Drager NA brand experience.
Interactive prototype built in Marvell App.
I am focused on creating a positive and enriching client experience. This means optimal communication by way of well defined processes as well as an array of easy-to-use collaboration tools.
A story in Research
Research is the most important phase of creating your story. It doesn’t matter if you tell your story by way of a website, video, or even a photograph.
A couple weeks of proper research gives your project a rock-solid foundation upon which the months of design and development can be built.
Please check our portfolio page often, because we are always adding newly completed projects. We hope to add your project someday!
Let’s Start Something new
It all starts with “Hello”. So just drop us a line and see if you think we are a good fit. No commitment. We are happy to answer any questions or even give you guidance as to how to approach your project – even if you don’t choose us.