Web Design

King’s Hawaiian WebSITE


King’s Hawaiian is California-based food company, known chiefly for its Hawaiian Bread. By way of The Wilson Group, a prominent Dallas marketing agency, King’s Hawaiian came to Ruby Red Frog seeking a B2B website.

The problem we were tasked with was how to let visitors (often times these were restaurant owners) easily request King’s Hawaiian promotional products and, by using a web browser, build printable PDF food menus incorporating King’s Hawaiian products. We were also tasked with creating a way to let team members easily manage these components in an intuitive way on the backend.

The solution was a custom-built administrative user interface built with Ruby on Rails.

The Basics

Custom Content Management System
Drag-and-Drop PDF Menu Maker
Sophisticated Backend Management
Responsive Design


Trent Robertson
Gary Kaplow
Carly O’Meara


Web Design


We usually start with in-depth research to understand your business needs, then move to wireframes, sitemaps, prototypes, and development. This careful approach may seem overkill, but it goes a long way to assisting you in creating your content.  

Time Management

We fit our timeline to best fit our client needs and resources.

Customer Participation

It is vital that someone is an advocate for your customers. We are happy to take on this role, strengthening your message. 

Market Research

Initial market research is a vital part of any project. It insures high user adoption and satisfaction.

Project Management

We work closely with every one of our clients to insure all goals and other success criteria are met.


The site naturally had to offer business owners a straightforward way to find and order promotional products. The site also had to match King’s Hawaiian brand and style guidelines while providing an effective way to manage it all on the backend.


Brand Style Guidelines


Responsive Design


Easy Site Management

Admin Research

The backend of the site needed to be easy to manage. So we made sure all admins had control over their experience so they could alter their admin needs according to their specific role.


Site Redesign

The site had to meet rigorous. brand guidelines to match all aspects of the brand experience.

Web Development

The custom CMS was developed in Ruby on Rails, PHP, SQL, JavaScript, CSS, HTML.

Ruby Red Frog is focused on creating a positive and enriching client experience. This means optimal communication by way of well defined processes as well as an array of easy-to-use collaboration tools.  

A story in Research

Research is the most important phase of creating your story. It doesn’t matter if you tell your story by way of a website, video, or even a photograph. 

A couple weeks of proper research gives your project a rock-solid foundation upon which the months of design and development can be built. Ruby Red Frog takes pride in the depth of research we offer.  

The numbers

There are plenty of numbers to guide you as to how to best engage the marketplace. But these efforts must be ongoing – like a never-ending game of tug-of-war. Because even if you are currently doing a good job of pulling prospective customers to your site, your competition is trying to figure out how to pull even harder. How are your numbers stacking up?

  • Q1 2017 Add-To-Cart US Conversion Rates – 2.46%
  • Jan 2018 Percentage Chrome Browser Users – 47.7%
  • Percent purchase after watching social videos – 64%


Satisfied Clients

Ongoing Projects

Cups Of Coffee

Other Recent Works

Please check our portfolio page often, because we are always adding newly completed projects. We hope to add your project someday!

Let’s Start Something new
Say Hello!

It all starts with “Hello”. So just drop us a line and see if you think we are a good fit. No commitment. We are happy to answer any questions or even give you guidance as to how to approach your project – even if you don’t choose us.