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Web Design

Marcelli formaGGI WEBSITE

tHE ProJECT

The Marcelli Family is a family made up of Chefs and Specialty Food Industry professionals who embrace and celebrate the culinary treasures of their ancestral home in Abruzzo. It’s an area of pristine and unspoiled beauty, where one-third of the region is comprised of National Parks and called “The Green Heart of Europe” The problem we were tasked with was how to strengthen the companies SEO presence. The solution was to basically combine two websites into one, with the site hosted on the Big Commerce platform becoming the only central domain.

The Basics

Big Commerce Content Management System
Sophisticated Backend Management
Responsive Design

Team

Trent Robertson
Dan Sturdivant

Categories

Web Design
Branding

Workflow

We usually start with in-depth research to understand your business needs, then move to wireframes, sitemaps, prototypes, and development. This careful approach may seem overkill, but it goes a long way to assisting you in creating your content.  

Time Management

We fit our timeline to best fit our client needs and resources.

Customer Participation

It is vital that someone is an advocate for your customers. We are happy to take on this role, strengthening your message. 

Market Research

Initial market research is a vital part of any project. It insures high user adoption and satisfaction.

Project Management

We work closely with every one of our clients to insure all goals and other success criteria are met.

DESCRIPTION

The site naturally had to offer visitors a straightforward and streamlined way to select and purchase products. The site also had to matchMarcelli Formaggi’s brand and style guidelines while providing an effective way to manage it all on the backend. This included shipping perishable items such as cheese, which must not be shipped when it is expected to take over three days.

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Brand Style Guidelines

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Responsive Design

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Easy Site Management

Admin Research

The backend of the site needed to be easy to manage. So we made sure all admins had control over their experience so they could alter their admin needs according to their specific role.

Site Redesign

The site had to meet rigorous. brand guidelines to match all aspects of the Sara Lee Deli brand experience.

Web Development

The custom CMS was developed in PHP, mySQL, JavaScript, CSS, HTML.

Ruby Red Frog is focused on creating a positive and enriching client experience. This means optimal communication by way of well defined processes as well as an array of easy-to-use collaboration tools.  

A story in Research

Research is the most important phase of creating your story. It doesn’t matter if you tell your story by way of a website, video, or even a photograph. 

A couple weeks of proper research gives your project a rock-solid foundation upon which the months of design and development can be built. Ruby Red Frog takes pride in the depth of research we offer.  

The numbers

There are plenty of numbers to guide you as to how to best engage the marketplace. But these efforts must be ongoing – like a never-ending game of tug-of-war. Because even if you are currently doing a good job of pulling prospective customers to your site, your competition is trying to figure out how to pull even harder. How are your numbers stacking up?

  • Q1 2017 Add-To-Cart US Conversion Rates – 2.46%
  • Jan 2018 Percentage Chrome Browser Users – 47.7%
  • Percent purchase after watching social videos – 64%

Projects

Satisfied Clients

Ongoing Projects

Cups Of Coffee

Other Recent Works

Please check our portfolio page often, because we are always adding newly completed projects. We hope to add your project someday!

Let’s Start Something new
Say Hello!

It all starts with “Hello”. So just drop us a line and see if you think we are a good fit. No commitment. We are happy to answer any questions or even give you guidance as to how to approach your project – even if you don’t choose us.