TRENT ROBERTSON
Webflow developer, animator, & product designer
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Over the years, I have worked on diverse projects that range from web and mobile applications to branding and user experience design.
My approach combines research, creativity, and attention to detail to create designs that are both functional and visually compelling. From learning the basics of design to pushing the boundaries of creativity.
I aim to continue solving complex design challenges by integrating my growing understanding of human behavior with cutting-edge design practices. I am expanding my expertise by working with forward-thinking clients to create innovative–and very cool–user-centered products.
Great design is a harmonious blend of strategy, empathy, and innovation. Design should simplify complexity, enhance usability, and create meaningful interactions that align with business goals and user needs.
My approach is rooted in human-centered design, leveraging research, iteration, and data-driven insights to craft intuitive experiences that solve real problems.
I am passionate about service design, ensuring that every touchpoint contributes to a seamless, cohesive, and positive customer/user experience. Above all, I believe design should be impactful, accessible, and built for the future.
Collaboration is essential. The best work happens when engineers, product managers, and stakeholders are involved early and often, with rapid iteration driven by feedback.
Improvement is ongoing. Roadmaps should leave space for experimentation, testing, and iteration, with a focus on learning and growth.
Redesigning and optimizing services to improve user experience, accessibility, and efficiency.
Leading strategic UX research to inform product roadmaps and drive data-driven decision-making.
Expanding expertise in AI and automation in UX, exploring how AI can enhance user experiences in complex enterprise environments.
Mentoring and collaborating with other designers, sharing insights on service design, usability, and UX strategy.
I’m committed to solving complex design challenges while refining strategies that improve user outcomes and drive measurable business impact. My passion for service design, UX research, and design systems continues to shape the way I approach new projects—always seeking clarity, efficiency, and innovation.
My approach is rooted in human-centered design, leveraging research, iteration, and data-driven insights to craft intuitive experiences that solve real problems. This is because great design is a harmonious blend of strategy, empathy, and innovation.
Design should simplify complexity, enhance usability, and create meaningful interactions that align with business goals and user needs.
I grew up in Texas, studied at UT Austin (BS in Advertising), University of Dallas (MBA), and SMU, Dallas (UX Design Certification), and also worked as a professional actor in Los Angeles for 10 years.
In 1999, I began my career as a web designer at the startup mall.com in Austin. I later worked for an agency before moving to Dallas to join the Corporate FedEx Office.
I spent 12 years at RealPage as a multimedia developer and motion graphics artist. After earning my MBA, I worked at Ruby Red Frog, a digital agency with clients like King's Hawaiian, Sara Lee Deli, Hotels.com, and Bryan Foods, before embarking on my career as a service design/UX consultant.
Research uncovers the “why” behind behavior—needs, motivations, and barriers that data alone misses. My approach, grounded in empathy, curiosity, and strategy, ensures research informs design, product direction, and business decisions. I make research accessible, actionable, and inclusive—using interviews, journey maps, usability studies, and data triangulation to clarify user needs.
The best insights arise when researchers, designers, engineers, and product partners collaborate early, co-own questions, and drive discovery together, fostering alignment and innovation. I combine qualitative and quantitative methods to capture nuance, especially in complex systems like FinTech and enterprise SaaS. Above all, research must fuel momentum: findings are synthesized, shared, and embedded into roadmaps as an ongoing dialogue with users.
My focus is always on delivering designs that are not only aesthetically pleasing but also intuitive and easy to navigate.
With expertise in front-end development, I ensure every project is built with precision & highest standards of quality.
I also leverage analytics and feedback to continuously iterate and improve, ensuring your project evolves.
Let’s bring your ideas to life! Share your vision, goals, and requirements, and I’ll craft a tailored solution that meets your needs.
