The key challenge was aligning Porsche’s premium brand heritage with a high-performance digital commerce experience—requiring seamless integration across legacy systems, an elevated user journey that reflected luxury expectations, and a global platform that supported complex vehicle configurations, inventory variability, and regional compliance.

The goal was to create a frictionless digital experience worthy of the Porsche brand—one that transformed exploration into excitement and streamlined the path from inspiration to purchase. The new platform needed to balance emotional storytelling with technical precision, enabling customers to discover, customize, and book driving experiences or vehicles with the same confidence and control they feel behind the wheel.

The solution unified Porsche’s digital ecosystem into a modern, intuitive e-commerce experience that put the user at the center. I reimagined the booking flow—reducing a 30-step process to just 9—by focusing on clarity, progressive disclosure, and brand immersion. Every interaction, from car selection to checkout, was optimized for speed and emotional resonance. Visual design reflected Porsche’s precision engineering through restrained elegance, motion, and high-performance cues, while backend integrations ensured a seamless link between marketing, inventory, and scheduling systems.