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Visual Design

Visual Design

Scannable Summary
Project Title
Visual Design, Video & Motion: Two Decades of Creative Craft
Team
Various (agency teams, in-house creative departments, independent projects)
Tools
Cinema 4D, Blender, Spline, After Effects, Adobe Creative Cloud (Premiere, Photoshop, Illustrator), Figma
Skills
3D Modeling & Rendering, Motion Graphics, Video Production, Visual Design Systems, Typography, Color Theory, Character Animation, Brand Identity
Key Deliverables
Award-winning training animations, commercial video productions, 3D product visualizations, marketing motion graphics, UI animations, interactive training modules
Impact
2012 & 2013 Telly Awards for creative excellence; 100+ shipped training modules; commercial productions for hospitality, food & beverage, and enterprise software clients
The process
Reinventing experiences with design thinking.
Project

Visual Design, Video & Motion: Two Decades of Creative Craft

Context & Stakes

This collection represents two decades of visual and motion design work spanning enterprise training, commercial advertising, product visualization, and brand expression. From award-winning 3D animations at RealPage to commercial video productions for hospitality clients, this body of work demonstrates that strong UX foundations are built on visual craft. Every interaction, every interface, every user journey is ultimately experienced through visual design—and motion brings that design to life.

My Role & Leadership

Creative Director, Motion Graphics Designer, 3D Artist, and Video Producer across various engagements. I've owned projects end-to-end: concept development, storyboarding, asset creation, animation, editing, and delivery. Whether leading a team or executing independently, I bring the same commitment to craft and storytelling.

Solution

A strong digital experience begins with clarity and emotion. My visual design process blends modern typography, purposeful color, motion, and precise layout systems to create interfaces that not only function—but resonate. Across my web projects, I focus on building design systems that scale—balancing aesthetics with maintainability. From landing pages and marketing sites to product dashboards and component libraries, my work bridges creativity and consistency. The result is a seamless experience where every interaction feels considered, every detail purposeful, and every screen distinctly aligned with the brand's story.

Vision & Strategy

Visual design and motion aren't decoration—they're communication. Animation guides attention, establishes hierarchy, and creates emotional resonance. 3D visualization brings products to life before they exist. Video tells stories that static screens cannot. My approach treats these disciplines as essential tools in the UX toolkit, not afterthoughts.

Opportunities

3D Modeling & Rendering, Motion Graphics, Video Production, Visual Design Systems, Typography, Color Theory, Character Animation, Brand Identity

Learnings

Technical craft and strategic thinking aren't opposites—they amplify each other. Designers who can execute at a high level earn trust faster, iterate more effectively, and bridge the gap between vision and reality. The best UX work happens when you can think at the system level and execute at the pixel level.

Next Steps

Continue expanding 3D and motion capabilities with emerging tools; explore real-time 3D for interactive product experiences; integrate motion design principles more deeply into design system documentation.

The shipped product
Ryder Fleet Management with Lovable.ai

Johnson Controls Example AppLICATION

I designed and built this app is for demonstration purposes to mirror the type of software required for this JCI project. It is not 100% functional, but close. A secondary purpose is to showcase my problem-solving and UX design and development skills. This is 100% my work product. No templates or references were used.

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